India embracing BS-VI norms ( Bharat Stage - VI) w.e.f 01.04.2020 is a big move towards providing a cleaner and healthy environment for our future generations. When Daimler India Commercial Vehicles (DICV) Indian Unit - Bharat Benz decided to roll out its BS-VI range of trucks & buses, they after careful competitive analysis choose to work with Happy Finish India for its prestigious launch event in Vashi, Mumbai on 27-30.01.2020. Team Happy Finish swung into action and build a workflow involving - Design, Engineering, Manufacturing & Marketing function within BharatBenz
We patiently worked across multiple stages of CAD optimization, rationalizing CAD models, getting right shaders & textures for the vehicle using photographic references and finally weaving the magic to deliver Omni channel content - Event specific teasers, Product reveal, Product feature videos to be used across Mobile & Event Activation and still imaging for brochure & other collateral communication.
Agency: DDB Mudra
Producer: Shekhar Doshi
CG Lead : Mahesh Patel
CG CAD Optimization : Mahesh Patel
CG CAD Cleanup and Modeling : Ninad Gawde, Vivek Appuswami
CG Lighting, Shading, Texturing : Subak Patwardhan, Mahesh Patel, Orin Machado, Manjot Singh
